Simpson & Brown was appointed by Diageo in 2018 as project architects for Johnnie Walker Princes Street, a spectacular eight storey new brand home for the world's best-selling Scotch whisky within the former House of Fraser department store. The project involved the restoration and extension of a well-loved building in a pivotal Edinburgh location.
The complex project included the following:
* Full restoration of the exterior, including the 1960s clock, sconces, steel and bronze windows and bronze cladding
* Reinstatement of the original shop front, canopy and flagpole
* New eight storey feature stair atrium
* New roof top extension and terrace
* Three floors of highly serviced experiential spaces
* Double height event space
* Private VIP apartment
* Publicly accessible Atex-rated basement maturation experience
* Catering and prep kitchens to service the bars and event spaces
* Changing Places toilet
The project completed in September 2021.
Photographs by Giles Rocholl Photography.
| Project name: | Johnnie Walker Princes Street | ||
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| Client name: | Diageo | ||
| Awards & nominations: | EAA Awards for Architecture 2022, Regeneration / Conservation Award AV Magazine Awards 2022, Retail Project of the Year Scottish Design Awards 2022, Design Grand Prix World Travel Awards 2023 - World's Leading spirit Experience World Travel Awards 2024 - World's Leading spirit Experience |
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| Download Project sheet → | |||


